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Sell With Us

PHINNEY Real Estate’s goal is to provide “Excellence in Real Estate Services” for all of our customers and clients by conducting all of our business with the highest levels of professionalism, honesty and integrity, while bringing the feeling of being part of our Family.

Our team approach is designed to use our combined knowledge, experience and skills to provide the expertise and service our customers and clients deserve.

Our goal with all our real estate transactions is to ensure a smooth process for our customers and clients.  Even when faced with challenging and difficult situations we bring a solution-based mindset forward utilizing our professional skills to achieve the needs for our clients and customers.



Collaboratively we will create a marketing plan as distinctive as your home.

There are 4 key areas that we will be focused upon. First, we will establish the best price to market your home to maximize its value. Next we will create the most effective marketing campaign to attract as many potential purchasers as possible. Then we will make sure the offer and acceptance is structured to your benefit to best achieve your goals. Lastly we will manage the negotiations and transactional process to ensure they go smoothly until closing.

We are an organization that understands the current market and how to best service the needs of our clients, while achieving their real estate goals.


We are at the vanguard of marketing prestige properties. Our service is tailored through technology, making us the modern go-to for real estate professionals, buyers, and sellers who expect the very best from the very best.

Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. That requires a careful mix of strategies, including:

• Intensive local and national networking
• Aggressive print exposure
• Expansive Online exposure
• Custom direct mail advertising and marketing materials

We will draw on these strategies to create a custom property marketing plan designed to get you optimum results.


We know what speaks to potential buyers — and how to create a custom marketing plan for your property that captures their interest.

Our sophisticated multimedia approach features a mix of Internet and print marketing including Online home tours, elegant custom web- sites and impressive full-color marketing pieces.

To find your buyers, we can advertise your property in many local, national and international publications. These publications have both print and digital distribution to reach the maximum number of poten- tial buyers.

When working with Royal LePage Real Estate Services Phinney Real Estate, Brokerage, your properties will receive special attention in publications like Unique Homes, DuPont Registry, Wall Street Journal, NY Times and Robb Report Exceptional Properties magazine.


We are allied with the most respected media outlets worldwide, so your property can be viewed and experienced by an international audience with buying power.

629.4M combined monthly page views

149.6M combined monthly site visits

Rest assured your property has now gone global!


Social media has changed the way in which we communicate, and it has also changed the way real estate is sold today. We use our exceptional Online networking skills to highlight your home and create a buzz around your property.

While websites and advertising are essential in marketing luxury real estate, it is essential to demonstrate exceptional networking skills using broker-to-broker marketing, which includes a strong social media component.


Royal LePage Real Estate Services Phinney Real Estate, Brokerage has an aggressive strategy for attracting international home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer websites around the world, we make sure that we maximize every opportunity to attract qualified buyers. Our listings appear across a global network of publishers, including the leading real estate websites in China, Europe, Latin America and India.

Did You Know?

  • Foreign buyers purchased 1,788 homes in the Greater Toronto Area region covered by the foreign buyers tax from mid-February 2018 to the end of March 2019 for approximately $1.47 billion.
  • Foreign buyers typically purchase more expensive properties. Source: Ontario Ministry of Finance


Our company understands what motivates buyers. We work as a team with you to better understand the special attributes of your property that will most appeal to buyers. A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into. A professional presentation is key.


At Royal LePage Real Estate Services Phinney Real Estate, Brokerage, we are part of our community. We sell real estate, but our goal is to be good neighbors and strengthen our community. Royal LePage Real Estate Services Phinney Real Estate, Brokerage contributes to several charities and organizations.

Client Testimonials

We just wanted to thank you, the brokerage team, the photographer and especially Jeff Dionne for all the efforts put in to sell our condominium promptly at full asking price under the difficult pandemic conditions.

Jeff was at all times extremely professional, helpful and a calming influence. He also helped us with detailed requirements such as staging, stove replacement, light bulbs and providing a floor lamp for staging as well as listings of lawyers and moving companies as requested. He is a very positive addition to your team.

Once again, thanks and we will be pleased in future to recommend your brokerage and Jeff to others.

Jeff and Sandi

Michael and his team did a truly great job assisting us with the recent sale of our home. We hadn’t sold a home in a very long time, therefore we had many questions and concerns. Once we decided to sell our home, we chose Michael as our agent and we were able to get the ball rolling extremely quickly. Michael and his assistant Kristiana came to our home and gave us all the advice we needed to move forward with the listing. They quickly arranged for staging and coordinated all of the many showings that were held within a short period of time, culminating in a very successful sale, well over the asking price. The entire process process was handled with patience and professionalism and we did not feel pressure at all on our end. We would highly recommend Michael Phinney and the Phinney Real Estate Team to our friends and family.

Ann Spicer

Kimberley, since we’ve had a few days to digest the selling/closing of our home in Mississauga, we now feel the burden removed from our shoulders. During the process, we could not have kept sane if it weren’t for your kindness and understanding, and always going the extra mile to ensure a smooth transition from listing to closing.

When we first met you instilled confidence in us that you would do all the work necessary to sell our old farmhouse. You told us that we could leave that burden with you. Selling a heritage home can sometimes offer challenges that only special skill and experience can conquer. You did this and so much more. You not only sold the house but you also found the buyer. Bravo, well done. Your genuine and caring character guided us through this difficult time, and always with a comforting smile and gentle eyes. We saw and appreciated all the extra work that you put in by staging the house, creating brochures and advertising, and doing several open houses. Your communication skills are second to none and your understanding and empathy are outstanding. We will recommend you anytime. Thank you for a great experience and for the time you spent with us. It was enjoyable. Kindest regards, and with the great respect.

Rosalie and Bob

Sylvia truly listened to me and represented my family home so beautifully staged and perfectly detailed. She took time to explain and walk me through every step along this journey. She was always prompt and returned calls and updated me with every detail. She got my family home in a magazine and has tugged my heart many times with her thoughtfulness and efforts. I have known Sylvia for a long time and was blessed to have her be the one to help me sell my family home. With all my heart. Thank you!

Lucia Resendes

The foundation of any great business relationship should be built on trust, mutual understanding and open communication. We found these exceptional qualities and many more in Debbie Cooper, when we made the very important decision to sell our home. Debbie went above and beyond to deliver on our expectations. She was extremely professional, had extensive market knowledge, was caring and an excellent communicator. Her commitment, drive and passion to ensure she obtained top value for our home was demonstrated throughout the process and supported with a strong marketing plan. Our home was sold with a “Record Breaking Sale Price on Watercliffe Court in Bronte Creek. We are grateful and appreciative for everything Debbie did to make this a flawless and rewarding experience for us. If you are thinking of buying or selling your home, you owe it to yourself to reach out to Debbie Cooper!

Carla and Glenn Anger

Loretta Phinney and team were an asset to me when selling my home. Our sales representative was an excellent agent. She was thorough and professional and made the process easy for me as a first time home seller. I didn’t feel pressured or rushed. I felt like the team really listened to what my questions were and were readily available to keep me apprised of any and all communication from the buyers. The whole process was seamless. My house was sold for a great price in a very short period of time. I would recommend Phinney Real Estate anyone looking to sell or buy a home.

Chris Brewer

Lillian, Marie and I would like to thank you for selling our condo in Cobourg so promptly for a price better than we expected. Also for locating the condo in Burlington with the walk-in shower at the same time, you were very attentive to our needs, and took a lot of the pressure off us.

John & Marie

Constant communication, easy to explain process, backup their rationale and strategy with hard data and just an all round nice family. We keep coming back to the Phinney team for all of our real estate needs. They sold our last place in six hours!

John Thomson

We have worked with Loretta for over 10 years. During that time she has helped us to sell 2 homes and find 2 homes. We have always been impressed with her personal service – it feels like she is selling or buying her own home, not the home of a client. Her and her team’s experience is invaluable. Thank you once again for your guidance and professionalism. We will continue to refer you anytime!

The Grochmal Family

I’ll take this opportunity to say that I observed and truly appreciated your personal attention to our sale and the motivation, expertise and hard work you demonstrated in getting us the best possible price and terms. It’s no surprise that you are at the pinnacle of realtor service in this country. Thank you again.

Bliss W