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Expect Extraordinary: Sell Your Home with Phinney Real Estate

Experience exceptional service, elite marketing, and results that outperform expectations.

Phinney Real Estate’s goal is to provide “Excellence in Real Estate Services” to every client by conducting business with the highest levels of professionalism, honesty, and integrity, while ensuring each person feels like a valued member of our family.

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Why Phinney Is the Right Choice to Sell Your Home

Phinney Real Estate combines decades of award-winning experience with a commitment to excellence. As one of the Top Teams in Canada for Royal LePage, we deliver a home listing experience that always surpasses expectations.

We navigate even the most complex transactions with a solution-oriented approach, managing every detail to ensure a stress-free experience for our clients.

Our approach ensures a seamless transaction from listing to closing, while delivering bespoke marketing exposure that positions your home to attract the most qualified buyers.

Meet Our Team


Strategic Plan to Maximize Your Home’s Value

At Phinney Real Estate, we focus on four key areas to ensure your home reaches its full potential selling price:

  • Strategic Pricing: We begin by determining the optimal price for your property, ensuring it reflects its true value while attracting the right buyers and maximizing your return.
  • Bespoke Marketing: We think outside the box, employing a multifaceted approach to craft a customized marketing plan that resonates with the ideal buyers.
  • Managing Offers & Negotiations: Our team works closely with you to evaluate offers and ensure the terms are in your best interest, optimizing the final sale.
  • Seamless Negotiations & Transaction Management: We oversee every detail of the negotiation and transaction process, ensuring a smooth and efficient closing experience.
Properties We Sold


Exceptional Marketing for Selling Homes

A UNIQUE PLAN FOR A UNIQUE PROPERTY

Our marketing strategy ensures your home receives unmatched exposure across every channel, attracting the most qualified buyers.

  • Professional Photography, Videography & Drone Footage: Capturing your home’s most important features and breathtaking aerial perspectives.
  • Online & Social Media Campaigns: We leverage targeted digital campaigns across Instagram, Facebook, LinkedIn, and various real estate platforms to reach buyers actively searching for homes like yours.
  • Intensive Local & National Networking: Leveraging our connections across the GTA and beyond to identify and engage qualified buyers.
  • Print & Media Exposure: Your home will be featured in real estate publications, newspapers, and curated media outlets to ensure visibility across multiple channels.
  • Custom Direct Mail & Marketing Materials: Tailored brochures, postcards, and exclusive marketing collateral to reach the right audience.
  • Private Showings & Exclusive Events: Curated open houses and invitation-only viewings for buyers who are ready to act.

This multi-channel, bespoke approach ensures your property stands out in the competitive market, attracting the attention it deserves and creating the demand that drives optimal results.

Book A Home Consultation


Ongoing Support and Expert Guidance

Selling a home requires passion and expertise. Our team provides end-to-end service, ensuring a seamless experience and peace of mind throughout the entire process.

You’ll have a dedicated team guiding you through pricing, negotiations, and every decision, ensuring a stress-free or seamless transaction.

We offer continuous updates, market insights, and expert advice to position your home for maximum appeal in today’s competitive market.

Speak With An Expert


Client Testimonials

  • We just wanted to thank you, the brokerage team, the photographer and especially Jeff Dionne for all the efforts put in to sell our condominium promptly at full asking price under the difficult pandemic conditions.

    Jeff was at all times extremely professional, helpful and a calming influence. He also helped us with detailed requirements such as staging, stove replacement, light bulbs and providing a floor lamp for staging as well as listings of lawyers and moving companies as requested. He is a very positive addition to your team.

    Once again, thanks and we will be pleased in future to recommend your brokerage and Jeff to others.

  • Michael and his team did a truly great job assisting us with the recent sale of our home. We hadn’t sold a home in a very long time, therefore we had many questions and concerns. Once we decided to sell our home, we chose Michael as our agent and we were able to get the ball rolling extremely quickly. Michael and his assistant Kristiana came to our home and gave us all the advice we needed to move forward with the listing. They quickly arranged for staging and coordinated all of the many showings that were held within a short period of time, culminating in a very successful sale, well over the asking price. The entire process process was handled with patience and professionalism and we did not feel pressure at all on our end. We would highly recommend Michael Phinney and the Phinney Real Estate Team to our friends and family.

  • Kimberley, since we’ve had a few days to digest the selling/closing of our home in Mississauga, we now feel the burden removed from our shoulders. During the process, we could not have kept sane if it weren’t for your kindness and understanding, and always going the extra mile to ensure a smooth transition from listing to closing.

    When we first met you instilled confidence in us that you would do all the work necessary to sell our old farmhouse. You told us that we could leave that burden with you. Selling a heritage home can sometimes offer challenges that only special skill and experience can conquer. You did this and so much more. You not only sold the house but you also found the buyer. Bravo, well done. Your genuine and caring character guided us through this difficult time, and always with a comforting smile and gentle eyes. We saw and appreciated all the extra work that you put in by staging the house, creating brochures and advertising, and doing several open houses. Your communication skills are second to none and your understanding and empathy are outstanding. We will recommend you anytime. Thank you for a great experience and for the time you spent with us. It was enjoyable. Kindest regards, and with the great respect.

  • Sylvia truly listened to me and represented my family home so beautifully staged and perfectly detailed. She took time to explain and walk me through every step along this journey. She was always prompt and returned calls and updated me with every detail. She got my family home in a magazine and has tugged my heart many times with her thoughtfulness and efforts. I have known Sylvia for a long time and was blessed to have her be the one to help me sell my family home. With all my heart. Thank you!

  • The foundation of any great business relationship should be built on trust, mutual understanding and open communication. We found these exceptional qualities and many more in Debbie Cooper, when we made the very important decision to sell our home. Debbie went above and beyond to deliver on our expectations. She was extremely professional, had extensive market knowledge, was caring and an excellent communicator. Her commitment, drive and passion to ensure she obtained top value for our home was demonstrated throughout the process and supported with a strong marketing plan. Our home was sold with a “Record Breaking Sale Price on Watercliffe Court in Bronte Creek. We are grateful and appreciative for everything Debbie did to make this a flawless and rewarding experience for us. If you are thinking of buying or selling your home, you owe it to yourself to reach out to Debbie Cooper!

  • Loretta Phinney and team were an asset to me when selling my home. Our sales representative was an excellent agent. She was thorough and professional and made the process easy for me as a first time home seller. I didn’t feel pressured or rushed. I felt like the team really listened to what my questions were and were readily available to keep me apprised of any and all communication from the buyers. The whole process was seamless. My house was sold for a great price in a very short period of time. I would recommend Phinney Real Estate anyone looking to sell or buy a home.

  • Lillian, Marie and I would like to thank you for selling our condo in Cobourg so promptly for a price better than we expected. Also for locating the condo in Burlington with the walk-in shower at the same time, you were very attentive to our needs, and took a lot of the pressure off us.

  • Constant communication, easy to explain process, backup their rationale and strategy with hard data and just an all round nice family. We keep coming back to the Phinney team for all of our real estate needs. They sold our last place in six hours!

  • We have worked with Loretta for over 10 years. During that time she has helped us to sell 2 homes and find 2 homes. We have always been impressed with her personal service – it feels like she is selling or buying her own home, not the home of a client. Her and her team’s experience is invaluable. Thank you once again for your guidance and professionalism. We will continue to refer you anytime!

  • I’ll take this opportunity to say that I observed and truly appreciated your personal attention to our sale and the motivation, expertise and hard work you demonstrated in getting us the best possible price and terms. It’s no surprise that you are at the pinnacle of realtor service in this country. Thank you again.




FAQ:

What’s the first step to listing my home?

It begins with a private consultation and home valuation. From establishing the right price to presenting your property at its finest, we guide you through every stage of the process with professionalism and discretion.

How does Phinney attract qualified luxury buyers?

We combine local expertise with global exposure, leveraging our private network, luxury platforms, and social media to reach the right buyers.

What makes Phinney different from other GTA real estate teams?

With over 40 years of experience, we’re award-winning, real estate agents renowned for extraordinary service and elite marketing across the GTA, especially in Etobicoke, Mississauga, and Oakville.

Do I need to make repairs or renovations before listing my property?

Not always. We’ll assess what matters to buyers and advise only on updates that deliver maximum ROI. In some cases, simple enhancements and expert staging are enough to increase your home’s appeal.